The Importance of User Experience (UX) in Competitive EV Space: Lessons from an Avoidable Mistake ![sharebutton](https://dekhoev.com/WebsiteImages/share.png)
Recently, While doing EV specifications research I encountered a mistake on an EV player's website. After entering the details and verifying the OTP, I was unable to submit the form. Despite the fact that there was only one model and no area for information input, it kept asking me to specify it. This experience showed me the importance of User Experience (UE) particularly in the competitive and evolving EV space. The era of expecting customers to come without effort is over. And players in the market should strive to improve and learn from such avoidable mistakes.
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